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Do you know the history behind formula marketing? You may be really surprised about how deep the formula marketing goes, starting long, long ago. Listen today to get a history lesson on how far back marketing tactics go.
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Things we talked about:
This is NOT a formula bashing episode [3:50]
The Lancet Series [5:24]
Decisions don’t necessarily come from science [8:30]
First example regarding research [10:58]
The hospital design [11:35]
The late 19th early 20th century – formula start [15:08]
Formula feeding was vogue [19:40]
Marketing itself is not unethical [23:57]
Weight gain [28:40]
Things we still hear today [29:42]
Fed is best [34:25]
Breastfed babies 1967 [39:36]
No room for this type of marketing [43:55]
Lancet Series list of recommendations [44:10]
This week’s episode is sponsored by Ceres Chill! Ceres Chill offers guaranteed convenience with their double walled stainless steel container for breastmilk or formula. Use code BADASS for 15% off at www.cereschill.com.
This episode is also sponsored by Fairhaven Health. Fertility, pregnancy and breastfeeding products. Code BADASS for 15% off your purchase is already applied at www.fairhavenhealth.com.
Links to information we discussed or episodes you should check out!
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- Abby Theuring https://www.thebadassbreastfeeder.com
- Dianne Cassidy http://www.diannecassidyconsulting.com
Music we use~
Music: “Levels of Greatness” from “We Used to Paint Stars in the Sky (2012)” courtesy of Scott Holmes at freemusicarchive.org/music/Scott Holmes