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Do you know the history behind formula marketing?  You may be really surprised about how deep the formula marketing goes, starting long, long ago.  Listen today to get a history lesson on how far back marketing tactics go.

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Things we talked about:

This is NOT a formula bashing episode [3:50]

The Lancet Series [5:24]

Decisions don’t necessarily come from science [8:30]

First example regarding research [10:58]

The hospital design [11:35]

The late 19th early 20th century – formula start [15:08]

Formula feeding was vogue [19:40]

Marketing itself is not unethical [23:57]

Weight gain [28:40]

Things we still hear today [29:42]

Fed is best [34:25]

Breastfed babies 1967 [39:36]

No room for this type of marketing [43:55]

Lancet Series list of recommendations [44:10]

This week’s episode is sponsored by Ceres Chill! Ceres Chill offers guaranteed convenience with their double walled stainless steel container for breastmilk or formula. Use code BADASS for 15% off at

This episode is also sponsored by Fairhaven Health. Fertility, pregnancy and breastfeeding products. Code BADASS for 15% off your purchase is already applied at

Links to information we discussed or episodes you should check out!

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Music we use~

Music: “Levels of Greatness” from “We Used to Paint Stars in the Sky (2012)” courtesy of Scott Holmes at Holmes